How to Change Windows 10 Start Menu Shortcuts

My reply for a reddit question ( How to rename a shortcut (tile) in the start menu? )

Find the shortcut you want to rename in either:

%UserProfile%\AppData\Roaming\Microsoft\Windows\Start Menu\Programs

or

C:\ProgramData\Microsoft\Windows\Start Menu\Programs

(Context menu / more / open file location)

You can also change shortcut icons 

Don't worry if the change is not apparent immediately